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Michael Rasmussen’s “Email Promos Exposed” Video Series: How to Write Killer Email Promos That Get Results!

Filed Under (Email Promos Exposed, internet marketing, videos) by Kevin on 08-09-2008

Welcome to my site. Please look around. I encourage you to leave comments. Tell us what you like.

Have you ever been faced with the task of having to write an email promotion to your list, and then realized that you didn’t know what to say or how to say it?

Michael Rasmussen’s new video course “Email Promos Exposed” promises to solve that problem for you by walking you through the actual process of creating killer email promos step-by-step.

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If you’re in a hurry, just go ahead visit this URL to get instant free access to these videos:

Email Promos Exposed
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I decided to see if Michael’s videos live up to their promise by trying them out myself. Here’s what I found:

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Overall Quality
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The first thing I noticed when I opened up the first video was the stunning production quality.  He used Camtasia Studio for the production, which is now the industry standard for creating high-quality screen capture video products. The audio is near studio quality, and the graphics are very professional. These videos were made by someone who KNOWS what he’s doing. Well done!

I also liked how Michael divided the videos up by section, and then again by sub-section. For example, one video is all about the subject line, and then there are different parts of that video that each cover a certain area of crafting a killer subject line.

Now let’s move onto…

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THE ACTUAL VIDEOS
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Here’s a brief summary of each video. Obviously it’s impossible to list every single thing here, but I want you to get a feel for what each one covered, and how well it covered it.

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If you’re in a hurry, just go ahead visit this URL to get instant free access to these videos:

Email Promos Exposed
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VIDEO 1 - INTRODUCTION

This video served as an introduction to the whole course. You get to see a picture of Michael in his every day life, and he establishes his credibility right up front by talking about some of his massive successes online. He even provides proof of credibility by displaying two checks in the amount of $50,000 and $25,000 which prove that, when it comes to the subject of making money with email promos, he knows his stuff.

This is a good lesson for anyone to get. Whenever you’re teaching people how to do something, it’s good to establish your credibility up front, so that there’s no doubt about whether or not you’re qualified to talk about the subject. Most product developers either skip or minimize this step.

VIDEO 2 - BEFORE YOU WRITE THE PROMO

This video talks about some things that no other marketer has bothered to mention. You’ll learn things like:

* The mindset you need in order to write a killer promo

* The different tools you need before you get started

* How to keep your emails laser-focused

* How to create an outline that practically writes the email for you.

This was a fantastic video, and did a good job of kicking things off.

VIDEO 3 - THE SUBJECT LINE

I liked this video, because it talked about one of MY biggest weaknesses when it comes to writing email promos… the subject line. The subject line is a confusing topic, because nobody’s 100% sure what the best tactics are.

Michael breaks it down, and reveals:

* The biggest secret for writing a subject line that makes people insanely curious.

* Techniques for personalizing the subject line.

* Mistakes to avoid when using personalization.

I was surprised to find that I was making some of the mistakes that Michael mentioned in this video, but now I know better.

VIDEO 4 - THE OPENING

This is where a lot of people slack off when writing their emails. Michael talks about how important it is to create an opening that is conversational, and then reveals techniques and examples on how to do that.

He also reveals:

* How to get people to keep reading your email once they’ve opened it.

* How to make your opening interesting.

* Mistakes to avoid when creating your first few paragraphs.

VIDEO 5 - THE BODY COPY

This is one of the “meatiest” portions of the course, because it reveals techniques that are not widely discussed on the forums, blogs, and in most eBooks. He talks about the importance of keeping your body copy tight and relevant, and then reveals how you can do that. You’ll also learn:

* How to write powerful bullets that make people curious and want to find out more.

* Simple formatting tricks for making your body copy easy to read.

* The secret of “bucket brigade copy” and how to use it in your email promos to force people to keep reading.

VIDEO 6 - THE CALL TO ACTION

This is where a lot of people wimp out in their email promos. They start out strong, but when it comes time to ask the reader to click the link and take action, they don’t know what to say.  Michael talks about some of his favorite techniques for making that happen, and also reveals:

* The “magic question” to ask yourself that will make your close much more powerful.

* The secret of the “unanswered question” and why handling this is a surefire way to get people to act right away.

* The structure of a powerful close.

* Mistakes people make when creating their close.

VIDEO 7 - CREATING AN EFFECTIVE P.S.

Some people say that the P.S. is one of the most important parts of the email, because it is often the one thing that gets people to click the link at the end. In this video, Michael talks about:

* Why you should including a P.S. at the end of your email.

* The 4 different kinds of P.S.’s you can use (this section was a real eye-opener for me).

VIDEO 8 - COMMON MISTAKES PEOPLE MAKE

I loved this video, because it showed me some mistakes that I was making that I wasn’t even aware of. Unless you’re a seasoned pro, you’re probably guilty of some of the things that Michael talks about in this video as well, and that’s why it’s so valuable. I’ve shaved years off my learning curve, because now I can avoid some of the costly mistakes that I was bound to make in the learning process.

VIDEO 9 - HOW TO CREATE FOLLOW-UP EMAIL PROMOTIONS

This video alone is going to make me a lot of money. Why? Because I used to only send out one email promo for each affiliate promotion I was doing. Michael showed me in this video how important it is to send a follow-up promotion, and he showed me exactly how to do it. He covered things like:

* The psychology of follow-up email promo’s.

* The 2 main types of follow-up promos that make the most money.

* How to overcome readers’ objections in your follow up emails.

* The 2 most common mistakes people make when writing follow-ups and how to avoid them.

VIDEO 10 - HOW TO WRITE BACK END EMAIL PROMOTIONS

Every marketing guru out there says that the REAL money is on the back end. I’d have to agree with them, but the problem is… most people have no idea how to set up a back end system that makes money. This video will teach you how to set up an automated back end that’s loaded with killer promos that make you lots of cash on autopilot.

He reveals things like:

* The big difference between regular and back end email promos.

* How to prepare a back end promotion sequence.

* Common mistakes people make when creating back end email promos.

VIDEO 11 - CREATING AFFILIATE EMAIL PROMOTIONS

This could be the most important video of the entire package for a lot of people, because most people email their list to promote other people’s products as an affiliate. Let’s face it, if you only have 3 products, can you really afford to only email your list 3 times a year? They’ll get bored hearing about the same old products over and over again. This video sheds some light on how to create killer affiliate promos. Michael reveals things like:

* The two main types of affiliate promos.

* What makes affiliate promos different than regular promos (and why ignoring this huge secret could cost you big money).

* Michael’s favorite tactics for creating affiliate promos that no one else is doing.

* 3 different ways to add scarcity to your affiliate promos (this is the most important section of the video, so make sure you watch it over and over again).

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CONCLUSION
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As you can see, Email Promos Exposed really packs a lot of punch! Most of the courses out there offer only watered down, weak content. Not this one! These videos are going on my “A-list” for a long time.

I’ve already watched them twice, and plan on reviewing them every couple months to make sure that I have the principals, techniques and tactics burned into my mind.

If email marketing is an important part of your business (and in my opinion, it’s the most important part of ANY online business), then you owe it to yourself to check out Michael’s exciting new videos, Email Promos Exposed.

Here’s the URL where you can get instant free access to the videos right now.

Email Promos Exposed

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Michael Rasmussen’s “Mini Site Profits Exposed” Video Series: How To Create A Mini Site That Runs On Autopilot And Makes You Money While You Sleep!

Filed Under (internet marketing, minisites, videos) by Kevin on 29-05-2008

Most Internet marketers understand that having mini sites is the fastest and easiest way to make money online. They don’t require a lot of time, energy, or money to set up, and once you’ve got one up and running, you can sit back and just collect money from all the sales you’re making.

At least… that’s how it’s supposed to be, right?

The truth is that mini sites really ARE easy to set up. They really DON’T require much time, energy, and money to set up. So why is it that so few people actually make money with their mini sites?

The answer is that they never learned how to actually turn their mini site into a profitable moneymaker that runs completely on autopilot. The good news is…

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YOU’RE ABOUT TO LEARN HOW TO DO IT!
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Here’s what this is all about: My colleague Michael Rasmussen has just released a brand new video course that will walk you through the process of creating a killer mini site from the ground up, and then he’ll also teach you how to actually start making money with it right away and into the future.

If you’ve been looking for help with monetizing your mini sites, then this is exactly what you need. The best part? The videos are FREE! I’ll tell you more about that later. First, let’s talk about the videos themselves.

If you’re in a hurry, you can just check the videos out right now for free. Here’s the URL:

MinisiteProfitsExposed

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OVERALL QUALITY
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It’s important to note that these are online videos that you access from your web browser. Michael uses Camtasia Studio to create these videos, which is the premier software program for creating screen capture tutorials such as these.

The first thing I noticed when I hit the play button on the first video was the incredible production quality. These are NOT your ordinary screen capture videos. In fact, I don’t think I’ve ever seen someone make videos that are this high quality before.

He uses beautifully created graphics to pass his wisdom along to you, and the sound quality is the highest you will ever hear in an Internet marketing product. They sound like they were recorded in a professional studio.

Michael explained to me that he was sick and tired of seeing all the low quality videos out there, and so he set out to create something different in order to raise the bar in our industry. I think that, when you see Mini Site Profits Exposed for yourself, you’ll agree that he has succeeded.

Now let’s move onto…

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THE ACTUAL VIDEOS
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Here’s a brief summary of each video. Obviously it’s impossible to list every single thing here, but I want you to get a feel for what each one covered, and how well it covered it.

If you’re in a hurry, you can just check the videos out right now for free. Here’s the URL:

MinisiteProfitsExposed

VIDEO 1 - INTRODUCTION

This videos introduces you to the entire course, as well as the teacher himself. You’ll learn what you can expect from the course, and why it’s structured the way it is.

Michael realizes that you may not have heard of him, and so he spends some time establishing his credibility with you by sharing some of his biggest successes. It doesn’t come across as bragging at all. Michael explains that, in order for you to get value from the teachings, you need to have faith that the teacher actually knows what he’s talking about. By the end of this video, you will have no doubt.

By the way, this is a good lesson for all of us product developers. If you want people to accept you as an authority on any subject, you first need to establish your credibility with the reader. That way he’s willing to relax, and trust that what you’re telling him is sound advice.

VIDEO 2 - THE BASICS

This video will introduce you to the basics of mini site marketing. This will set the foundation that all future learning will rest upon, so it’s important to pay close attention to this one.

You’ll learn:

  • What mini-sites are, and what makes them different from regular content sites.
  • Which businesses they work well for… and which ones they don’t.
  • The right mindset to have when it comes to creating mini sites as part of your online business strategy.
  • And the different tools you need to get started.

This was a great video, and did an excellent job of kicking things off, and building the foundation for the rest of the course.

VIDEO 3 - SQUEEZE PAGES

This is probably one of the most useful videos of the entire course. Every Internet marketer needs to build an email list, but how do you do it? What is the best way to capture the most opt-ins?

The answer is ’squeeze pages’. This video will teach you:

  • Why using a squeeze page is far superior to other opt-in methods.
  • The single most important thing you must include at the top of your squeeze page to skyrocket your opt-in rate.
  • The secret structure of a squeeze page, and why most marketers get it wrong (which costs them a LOT of money).
  • The most important to include in your opt-in process that will make sure that people actually receive your email.

After watching this video, you’ll know everything you need to know to start building a massive opt-in list right away. This will probably be the first video that you ‘take action’ on. You’ll be so excited about the possibilities, that I guarantee you’ll go and create your own squeeze page right away.

VIDEO 4 - MINI SITE COPYWRITING - PART ONE

Nothing happens until the sales copy is written. Graphics alone will never sell a product, but sales copy alone WILL. This video begins to demystify the mysterious process of writing words that make people whip out their credit cards and buy.

Specifically, you’ll learn:

  • Why you need to learn copywriting, even if you “hate to write”
  • What a compelling offer looks like, and how to tell the difference.
  • How to write an eyeball-grabbing headline that practically forces your readers to go through your entire page.
  • A simple trick you can use in your opening to make your reader want to learn more.

There is no skill that is more important to your success than the ability to write killer sales copy. Make sure you pay extra attention to this video, as well as…

VIDEO 5 - MINI SITE COPYWRITING - PART TWO

This video dives right into the individual components of a killer sales letter. You’ll learn how to create the “secret structure” of a mini site sales letter that makes big money. Specifically, you’ll learn:

  • How to create captivating body copy that draws your reader into the sales letter.
  • Bullets that force your reader to keep reading the whole page, and makes them insanely curious and want to buy your product
  • How to take the risk off people’s shoulders, so they’ll feel safe buying from you.
  • How to craft your ‘call to action’, and get people to whip out their credit cards and buy immediately.
  • The secrets of writing a killer P.S. that helps seal the deal, and flip your prospect into a buyer instantly.

This video covered a surprising amount of detail, especially considering that this course is not specifically about copywriting. Michael Rasmussen is definitely someone who overdelivers in his educational products.

VIDEO 6 - HOW TO AUTOMATE THE DELIVERY OF YOUR INFOPRODUCT

Unless you want to be chained to your computer, you must learn how to put your mini sites on autopilot. The only thing you should be doing is driving traffic, and letting the site itself do all the work, including the work of instantly delivering the product to the customer.

This video will walk you through the process of automating your product delivery, so you can just relax, and collect the money. The best part is… once you have this automated system set up, you never have to touch it again.

VIDEO 7 - HOW TO “GROW” YOUR SALE

This video is guaranteed to be an eye opener for almost everyone who watches it, even the experienced marketers. Michael dives into some of the most effective ‘upselling’ techniques that I’ve ever seen.

Nowhere else on the Internet have I seen such a thorough tutorial on how to increase the ’size’ of your orders.

You’ll learn:

  • The psychology of ‘upselling’, and how to use it make your customer spend even more money with you. The best part? He’ll think it was his idea!
  • The absolute best time to upsell your customer. This one will surprise you when you realize how much money you’ve been leaving on the table by skipping this step.
  • 5 simple techniques to increase your profit by up to 100%.

If you’ve already got a mini site that’s up and running, this video will make a big difference for you right away. Use any of these ‘plug and profit’ strategies to increase your income literally overnight!

VIDEO 8 - CREATING AN AFFILIATE SALES FORCE

If there’s one thing I’ve noticed that all successful marketers have in common, it’s that they have a great affiliate program. They create a program that allows other people to make good money by promoting their products, and they get to just sit back and relax, while everyone else is doing the hard work of promoting FOR them.

If you’ve ever dreamed of having an army of motivated sales people working hard to make you money, then you’re going to love this video. Michael will teach you:

  • What an affiliate program is, and how to set one up very quickly.
  • Exactly what tools you need to give your affiliates (most people miss the mark here, so pay extra attention to this part).
  • Why merely having an affiliate program is NOT enough to convince people to sign up, and what you can do instead to have people eagerly trying to become one of your affiliates.
  • How to motivate affiliates to sell for you.

VIDEO 9 - MINI SITE MISTAKES TO AVOID

Let’s face it… it’s not enough to explain what you should do. You also need to know what mistakes you should avoid. Michael has already made these costly mistakes, but you don’t have to. You’ll learn:

  • Why people do judge a book by its cover… and how to capitalize on that for your mini-site
  • The single biggest reason people don’t buy from a mini site, and how you can apply this ‘instant fix’.
  • The single biggest thing that will kill your mini-site (it’s not what you think, and making this mistake is a surefire way to drain money from your bank account FAST!)
  • Two list building mistakes that’ll cripple your long-term profits.

VIDEO 10 - SECRETS OF CREATING A PRODUCT FUNNEL

This video will walk you through the process of designing a product line that will make you a TON of money. There’s a lot more to it than you’d think, which is why this important concept (which was taken from direct marketing) gets it’s own video.

After watching this video, you’ll understand why you can’t just have a single front end product, and you’ll know exactly what to do in order to get your customer to keep buying more and more expensive products from you… completely on autopilot!

This video is a MUST for any serious marketer who wants to make a lot of money from their online business.

VIDEO 11 - OUTSOURCING SECRETS FOR WORKING LESS, AND MAKING MORE

The title of this video says it all. You’ll learn all of Michael’s secrets for getting top notch freelancers to help you create your mini site empire in record time.

Let’s face it, you can’t be an expert at everything that mini sites require. For example, it’s really tough to be a top notch graphic designer, while also mastering HTML, and then becoming a killer copywriter, on top of also creating the product itself.

And the list goes on and on. If you want to be efficient, and begin making money as fast as possible, outsourcing is the secret to making it happen. This video will show you exactly what to do, as well as some common (and very expensive) pitfalls to avoid.

VIDEO 12 - OUTSOURCING SECRETS FOR WORKING LESS, AND MAKING MORE

Let’s face it… it doesn’t matter how great your mini site is if you don’t get any traffic coming to it. Getting traffic can be one of the most confusing and mysterious parts of making money online IF you don’t get the proper education.

Thankfully, Michael really dives in, and gives you a lightning fast education in this area. Specifically, you’ll learn:

  • How to use Pay Per Click (PPC) advertising to get targeted traffic fast.
  • 3 ways to get targeted traffic without spending a dime.
  • 2 ways to leverage the experience and contacts of other people to explode your traffic.
  • 3 traffic strategies to avoid like the plague!

By the time you’re done with this video, you’ll know what to do right away to begin driving targeted visitors to your mini site.

Wow, you get all those videos for free? Click here to check out the Mini Site Profits Exposed course for yourself:

MinisiteProfitsExposed

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DELUXE VIDEOS
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Mini Site Profits Exposed comes with 12 videos, and has more content than most 300 dollar home study courses. And did I mention that it’s free?

If you decide that you want to continue your education, and get the biggest possible advantage, you can also upgrade to the deluxe course for a small fee. The deluxe course contains four full-length videos that each cover one advanced topic in great detail.

Here’s a breakdown of each video:

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VIDEO 13 - DESIGNING A KILLER BACK END THAT RUNS COMPLETELY ON AUTOPILOT
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This deluxe video could easily be a whole course in itself. It walks you though the entire process of setting up a back end that is completely automated using an autoresponder system.

You’ll learn how to set up your autoresponder to automatically remove a person from your prospect list after he buys, and then insert him into your customer list. This is where your new autoresponder sequence will start promoting your back end products automatically.

Bottom line… if you want to make the big bucks like all the Internet marketing gurus, you need to create a back end that works hard for you while you’re out creating new mini sites and developing new products. This video will show you how.

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VIDEO 14 - LIST BUILDING SECRETS
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In this deluxe video, Michael will walk you through some of his best tactics for growing a massive list from your mini site. He’ll not only teach you what to add to your mini site, but he’ll also show you what you must REMOVE from your mini site in order to get the most possible subscribers.

Building a list is about SO much more than just offering a free newsletter. In fact, Michael shows you five different things you can offer your readers to get them to instantly give you their name and email.

You’ll also learn the best places to actually put the opt-in email form on your mini site. You’ll also learn about pop ups and tell-a-friend scripts, as well as a bunch of other incredible tactics for growing your list.

I have a hunch that you’ll find yourself referring to this video over and over again.

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VIDEO 15 - MARKETING ACTIVITIES THAT MAKE YOU MONEY
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When you think about all the ’stuff’ you can do to drive traffic to your site, it’s hard to know what you should focus on first. This video will walk you through the four most important marketing activities you can do to drive traffic to your mini site.

Once you master these four, you’ll never have to wonder what you should do when you start a new mini site. You’ll have an easy-to-follow road map for driving tons of targeted prospects to your site, so you can begin making money ASAP!

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VIDEO 16 - MAKE MAXIMUM PROFITS FROM YOUR MINI SITE
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In this final deluxe video, Michael will reveal his best kept secrets for squeezing maximum profit out of any mini site. These are techniques that you have NOT seen before, so you’ll want to pay extra close attention to this one.

Think about it… if you’re going to put the time in, and set up a mini site the proper way (like Michael shows you in these videos), then it only makes sense that you’d want to make the most amount of money possible from it.

In this video, you’ll learn:

  • How changing one sentence on your mini site could double your profits easily.
  • How to instantly increase the dollar amount of your average order (which puts more money into your pocket).
  • The one thing you must add to your ‘download page’ that will instantly increase your income (with no extra work, once this thing is put into place).
  • How to turn your actual product into a money making machine!

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CONCLUSION
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Whew! That was a lot of information, and I hope it helped you decide to check out Michael Rasmussen’s Mini Site Profits Exposed video course. Remember the course is absolutely free, so you have nothing to lose.

Michael believes that it’s important for him to prove himself to you before he ever asks you to buy anything from him. He wants to show you that he will deliver you the absolute best education available anywhere, and he’ll gladly do it for free… just to win you over!

So go ahead and check out Mini Site Profits Exposed right now, and see what all the fuss is about. I highly recommend that you upgrade to the deluxe course as well. Here’s the URL:

MinisiteProfitsExposed

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