You know all about driving traffic to your landing pages by using social networking to spread a buzz on platforms such as Facebook or Twitter . But have you ever considered using Facebook for more direct CPA marketing purposes?

The truth is, Facebook is one of the most under-used marketing platforms there is, judging by the lack of internet marketer visibility. There is so much more you can use it for than simply “spreading the word”.

===>  CPA Rich

One way I use it is to create my own Facebook ads – those little ones you see in the right-hand column on your Facebook page.  You’ll notice they’re targeted to your interests – and Facebook makes it very easy to create one, virtually walking you through the process, and allowing you oodles of control.

But one other very concrete – and incredibly lucrative – way to make money via Facebook is to create a simple Facebook application – then not only reap in the rewards directly, but monetize it with strong CPA campaigns you choose yourself!

And before you click away with a grunt of disgust, thinking: “I’m no programming and coding genius”, let me quickly point out 2 key factors that could make this a much more sensible suggestion than you might think!

1. Facebook really does like to make things incredibly easy for its users! You only have to decide to create an App, and – as with ad creation – it virtually walks you through the process! (Just check out the Facebook “Developers” section.)

2. If you really don’t feel up to the task of creating one yourself, it’s easy enough to post a project on a platform such as rent-a-coder.com, and hire someone who knows PHP or JavaScript to create one for you. (Your part in the process will be really simple:  Tell the coder what App idea you’ve dreamed up, negotiate parameters and price on his contract – making sure he knows he’s releasing all rights to you – and providing a site where the App will be hosted.

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After your App is up and running on Facebook, that’s when you monetize it with your own highly-targeted CPA ad campaigns!

Just think of harnessing the power of Facebook and its millions of viewers – all pre-qualifying themselves by being attracted to your App in the first place, and choosing to engage. (Think of your CPA commissions!)

And if you’re still wavering, do yourself a favor and read the Wiki for further information. Because if Facebook App creation is something you’re willing to invest time and commitment to, that’s where the really huge commission figure potential lies!

===>  CPA Rich

When driving traffic to your CPA campaigns, it’s important you don’t become “stale”.  Sure, there are several very common strategies – and they’re widely used because they really work. But get yourself in the habit of thinking outside the box and around the corners a little. If you’re the sort of marketer who likes to know the what and how, get into the habit of looking for the “why” too.

Sometimes that “why” can spark brand new, truly unique ideas – new twists on old methods. And anything truly unique can really increase your CPA profits.

===>  CPA Rich

For example, instead of considering different methods of cross-promotion separately, let’s link them..

Take your social networking. You can drive targeted site visitors to your landing pages, blogs and article using more than just Facebook and Twitter. Don’t forget that Squidoo and Hub pages are social networks too. Some folk have gotten creative with Stumbleupon; yet others have found new networks such as FriendFeed.

And then there are other methods, such as video marketing too.

But whenever and wherever you are promoting your campaigns, never lose sight of one small but breathtaking fact:  Every time you put out another promotion method – another article, video or Hub page – you are linking back from powerful, top search engine favored sources to your landing page. That is some pretty powerful back-linking!

So don’t just settle on one or two methods of promotion.  Cross promote all you can – in as many areas as you can cover. Not only will you reach more potential targeted visitors… you’ll boost your position and page rank, quite naturally and quickly, in Google too.

===>  CPA Rich

True entrepreneurs are always looking for those little one-tiny-step-further tweaks that make a difference. And sometimes the difference after using even one of these seemingly-simple refinements is huge, turning a weak CPA campaign into a strong one.

Here are 3 staple tips that can rock your campaigns:

1. Don’t just write reviews – write reviews comparing 2 similar products. Make sure one product is higher ticket, and one entry-level affordable. Honestly give the pros and cons of each – but using the cons wisely, to both pre-qualify and disqualify your visitors, so you’re left with only the ones that will really appreciate everything you provide.

That way, you double your chances of having them click on your affiliate links for those two products… and you’re encouraging them to click on your CPA ads too!

===>  CPA Rich

2. Don’t just put your CPA ads in widgets – put them right within the body of highly relevant blog posts.  When the campaign ends, it’s easy just to delete the ads out of the post altogether – particularly if you didn’t make them part of the post text itself.  Many marketers have reported good results with this non-conventional placement.

===>  CPA Rich

3. Always check out your competition. Many new (and not so new) marketers skip this step – but that’s rather like going to the ball game without any tickets: If it’s a really important ball game, your chances of getting in the box office are hit-and-miss, at best. (You’d probably lose money, paying a scalper for tickets you could have easily reserved in advance.)

===>  CPA Rich

One of the easiest ways to check out your competition involves not just looking at the first few sites that come up when you Google your long-tailed keyword, but looking to see if there are any paid ads in separate sidebars to the right of your Google page, or up top.  Then visit them. See what you’re up against.

These are by no means “supertips” – but you’d be surprised how often they’re ignored by people who should really know better!

Make them a habitual part of your CPA campaigns, and watch your profits increase!

===>  CPA Rich